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Blog.


Celebrating Grassroots Tennis in Surrey – STQ Edition #7
It’s always a pleasure to work on the Surrey Tennis Quarterly, and the latest edition - our seventh - is packed with stories that remind us why grassroots sport matters so much.
From title-winning County Cup teams and a special visit from Sir Andy Murray, to standout performances at Wimbledon, this edition showcases the determination, skill, and spirit that run through Surrey’s tennis community. There are features on inspiring players, inclusive programmes, and behind-the-
Aug 11


A Historic Week for Surrey Tennis - Captured Through the Lens
What a week it’s been for everyone involved with Surrey Tennis. This year’s County Week delivered not only historic results on court, but also some truly unforgettable moments and we’re proud to have captured so many of them through the lens.
From early morning warm-ups to final match point celebrations, our cameras were there to tell the story. And what a story it was.
Aug 1


Reimagining a Legend in Tennis: The David Sammel Brand Refresh
At Wood & Ham, we love working with individuals and organisations who are making a real impact and David Sammel is exactly that. With decades of experience on the professional tennis tour as a coach, consultant and mentor, David has built a brand around expertise, straight-talking insight, and a deep understanding of performance at the highest level.
Jul 31


On Court in La Manga: A High-Performance Camp with Dante Active
Set against the stunning backdrop of Spain’s south-east coast, the camp brought together a group of passionate young players from Radley College for an intensive schedule of world-class coaching. With Grand Slam-winning coaches leading the sessions, the level of insight and attention each athlete received was something truly special.
Jul 27


A Year of Impact: Celebrating the QCF’s 2023–24 Achievements
It’s been another phenomenal year for The Queen’s Club Foundation, and we were proud to help bring their annual report to life in a visual, accessible format for stakeholders, supporters and the wider community.
Jul 27


Wood & Ham // Design Drop Vol.01 // Padel
A creative concept exploring identity, purpose and visual energy in the world of padel. Purely fiction. No brief. Just curiosity.
Jul 21


Bringing Inclusion to Life Through Design: Our Work on ‘Inclusive Hotspots’
We were thrilled to once again collaborate with The Queen’s Club Foundation on a meaningful new initiative with Middlesex Tennis to develop a visual identity for Inclusive Hotspots.
Inclusive Hotspots is a programme designed to use tennis as a tool to improve social inclusion, support wellbeing, and foster deeper community connections. It’s a project rooted in positive impact, and we were honoured to help bring it to life.
Jul 18


Designing with Intention for Cat on the Mat
When Cat on the Mat, a beautiful yoga studio in Kew, asked us to create a series of visuals to promote their sessions, we knew it was about more than just design, it was about capturing a feeling. Having already crafted the studio’s visual identity, we approached this project with a deep understanding of what makes COTM special. Their values: simplicity, approachability, and warmth, guided every creative decision.
Jun 24


Celebrating 10 Years of Impact with The Queen’s Club Foundation
2025 marks a landmark year for tennis at The Queen’s Club. Not only does it welcome the long-anticipated return of the women’s event after 50 years, but it also celebrates 10 years of The Queen’s Club Foundation, a charity committed to opening up access to tennis and other racket sports for all.
Jun 18


Warwickshire Tennis: A Fresh Brand and Digital Home
When Warwickshire Tennis approached us at Wood & Ham, the mission was clear: reimagine their visual identity and build a new digital home that would reflect the vibrant spirit of tennis across the county.
Jun 4


Redesigning a Digital Home for an Iconic Multi-Sport Club
Set within beautifully maintained grounds and offering tennis, padel, pickleball and squash...
Apr 24


Crafting a Brand Identity for One of Sport’s Most Trusted Voices
Few names in Surrey’s pub scene carry the same weight as The Grumpy Mole...
Apr 9


Crafting a Digital Home for One of Surrey’s Most Iconic Pubs
Few names in Surrey’s pub scene carry the same weight as The Grumpy Mole...
Mar 9


Fresh brand creation for two Queen's Club Foundation initiatives
Wood & Ham partnered with The Queen’s Club Foundation to develop two brand identities for exciting new initiatives launching this year.
Feb 20


Marketing for tennis, a free guide by Wood & Ham
In today’s digital world, having a great tennis programme, new courts or great social events aren't enough.
Feb 18


Wimbledon: A Study in Green and Purple
In this blog we look into the history of the famous Wimbledon purple and green.
Feb 18


Maximising local sponsorship to build your brand
Local sponsorships are a goldmine of opportunity for grassroots sport. They're not just a funding source but also help to grow your brand...
Jan 2, 2024


5 Tips to Build an Impactful Marketing Calendar
In the dynamic world of sports, from local fixtures at the grassroots level to award ceremonies and international events, understanding...
Sep 24, 2023


The Tour de France Jerseys and Their Marketing Strategy.
Few global sporting events are as steeped in tradition as the Tour de France and in particular the iconic coloured jerseys.
Jul 27, 2023
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