Blog.

The Playbook is a deeply personal project by Colin Beecher — a former professional player and one of Britain’s most respected tennis coaches. Over a lifetime spent working at the highest level of the sport, Colin has built up an extraordinary body of knowledge, from on-court drills to hard-earned insights shaped by years on tour with some of the world’s best players. But the honest answer is this: you don’t need a perfect plan to begin. You just need to get going.

Big sporting moments change behaviour. When events like the Australian Open come around, attention on tennis increases dramatically. Nearly 2 billion peo “How do we start creating content?” Clubs worry about saying the wrong thing. They worry about time, confidence, consistency. They often create excuses...the courts aren't full, our coaching session isn't busy, it's not the right weather. But the honest answer is this: you don’t need a perfect plan to begin. You jus

2025 has been a defining year for Para Standing Tennis worldwide, with growing participation, visibility and opportunity for athletes across the globe. “How do we start creating content?” Clubs worry about saying the wrong thing. They worry about time, confidence, consistency. They often create excuses...the courts aren't full, our coaching session isn't busy, it's not the right weather. But the honest answer is this: you don’t need a perfect plan to begin. You just

One of the most common questions we hear from sports clubs is simple, but surprisingly difficult to answer: “How do we start creating content?” Clubs worry about saying the wrong thing. They worry about time, confidence, consistency. They often create excuses...the courts aren't full, our coaching session isn't busy, it's not the right weather. But the honest answer is this: you don’t need a perfect plan to begin. You just need to get going.

A look back at Wood & Ham’s top highlights of 2025 — from the LTA Padel National Championships and Surrey County merch to webinars, team growth and para-standing tennis.

Horsley Sports Club has long been a well-respected part of the Surrey sporting community, known for its heritage, friendly atmosphere and strong volunteer culture. As the club continued to grow, it became clear that their brand and website no longer reflected the standard of experience members enjoyed day to day. Horsley wanted a modernised identity that still felt true to their history, along with a website that was easier to navigate and maintain.

Last night, our Co-Founder and Creative Director Lewis, had the pleasure of co-delivering the LTA President’s Inclusive Photo Challenge alongside the brilliant Ade Bates and Sandi Procter. Presented to LTA Councillors, the evening marked the culmination of months of work from Counties, venues and organisations across the UK, all invited to submit their most powerful and inclusive tennis photographs of the year.

For several years, Wood & Ham has had the privilege of supporting The Queen’s Club Foundation (QCF) a charity whose mission to improve lives through racket sports continues to make a profound difference across London. This year we were once again invited to design their Annual Impact Report, a flagship publication that showcases the Foundation’s achievements, reach and community programmes over the past 12 months.

Woking Lawn Tennis & Croquet Club is one of the most established racquets venues in the South East, known for its strong community culture and high standards on and off the court. As the club prepared for its next decade of growth, they recognised the need for a refreshed brand identity and user-friendly website that would reflect their values, engage their members, and present a modern, welcoming face to prospective players.

We’re excited to share the launch of Aevos Performance, a new performance consultancy founded by former professional cyclist James McLaughlin and Australian international rugby player Oliver Hoskins. Yesterday marked the end of our national webinar series delivered in partnership with the LTA, a project designed to help sports clubs across the UK improve their visibility, strengthen their identity, and grow their membership in a rapidly changing landscape.

It’s always a pleasure to work on the Surrey Tennis Quarterly, and the latest edition - our seventh - is packed with stories that remind us why grassroots sport matters so much. Yesterday marked the end of our national webinar series delivered in partnership with the LTA, a project designed to help sports clubs across the UK improve their visibility, strengthen their identity, and grow their membership in a rapidly changing landscape.

It’s always a pleasure to work on the Surrey Tennis Quarterly, and the latest edition - our seventh - is packed with stories that remind us why grassroots sport matters so much. From title-winning County Cup teams and a special visit from Sir Andy Murray, to standout performances at Wimbledon, this edition showcases the determination, skill, and spirit that run through Surrey’s tennis community. There are features on inspiring players, inclusive programmes, and behind-the-

What a week it’s been for everyone involved with Surrey Tennis. This year’s County Week delivered not only historic results on court, but also some truly unforgettable moments and we’re proud to have captured so many of them through the lens. From early morning warm-ups to final match point celebrations, our cameras were there to tell the story. And what a story it was.

At Wood & Ham, we love working with individuals and organisations who are making a real impact and David Sammel is exactly that. With decades of experience on the professional tennis tour as a coach, consultant and mentor, David has built a brand around expertise, straight-talking insight, and a deep understanding of performance at the highest level.

Set against the stunning backdrop of Spain’s south-east coast, the camp brought together a group of passionate young players from Radley College for an intensive schedule of world-class coaching. With Grand Slam-winning coaches leading the sessions, the level of insight and attention each athlete received was something truly special.

It’s been another phenomenal year for The Queen’s Club Foundation, and we were proud to help bring their annual report to life in a visual, accessible format for stakeholders, supporters and the wider community.

A creative concept exploring identity, purpose and visual energy in the world of padel. Purely fiction. No brief. Just curiosity.

We were thrilled to once again collaborate with The Queen’s Club Foundation on a meaningful new initiative with Middlesex Tennis to develop a visual identity for Inclusive Hotspots. Inclusive Hotspots is a programme designed to use tennis as a tool to improve social inclusion, support wellbeing, and foster deeper community connections. It’s a project rooted in positive impact, and we were honoured to help bring it to life.

When Cat on the Mat, a beautiful yoga studio in Kew, asked us to create a series of visuals to promote their sessions, we knew it was about more than just design, it was about capturing a feeling. Having already crafted the studio’s visual identity, we approached this project with a deep understanding of what makes COTM special. Their values: simplicity, approachability, and warmth, guided every creative decision.

2025 marks a landmark year for tennis at The Queen’s Club. Not only does it welcome the long-anticipated return of the women’s event after 50 years, but it also celebrates 10 years of The Queen’s Club Foundation, a charity committed to opening up access to tennis and other racket sports for all.