Celebrating Inclusivity Through the Lens: Reflections on the LTA President’s Inclusive Photo Challenge

Last night, our Co-Founder and Creative Director Lewis, had the pleasure of co-delivering the LTA President’s Inclusive Photo Challenge alongside the brilliant Ade Bates and Sandi Procter. Presented to LTA Councillors, the evening marked the culmination of months of work from Counties, venues and organisations across the UK, all invited to submit their most powerful and inclusive tennis photographs of the year.

Lewis reflected on the evening "What began as a simple challenge quickly became something much more meaningful. More than 160 images were submitted, a remarkable response that captured the heart and diversity of British tennis today. Every photo came with its own moment, its own narrative, and often its own quietly moving story. Selecting a shortlist, let alone choosing our third, second and first place winners, was no easy task.

As we worked through the submissions, what struck me most wasn’t just the technical quality or composition of the photos, but the emotion within them. Genuine smiles, proud achievements, small breakthroughs, friendships formed, barriers broken, and moments of pure joy. You could see confidence building, you could see belonging, and above all, you could see tennis being played and enjoyed by people of all ages, backgrounds and abilities.

For me personally, being part of the judging process and revisiting these images during the presentation was one of my highlights of the year. It was a powerful reminder of why inclusivity matters and why it has to remain at the heart of everything we do, whether in design, communication, coaching or community engagement.

While we announced our eventual winners, it became clear that the true winner of the evening was inclusivity itself. These photos showed the very best of our sport, volunteers giving their time, coaches adapting sessions, venues opening their doors, and players discovering new opportunities to belong and thrive. There is extraordinary work happening across the country every single day, often quietly and without fanfare, to ensure tennis is accessible for everyone.

A huge thank you to everyone who submitted photos and to the many people whose work behind the scenes made these moments possible. It was an honour to help celebrate them."