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New resource: Brand consistency for clubs

  • Writer: Lewis Woodham
    Lewis Woodham
  • Jan 19
  • 1 min read

We’ve just added a new guide to the Resources section of the Wood & Ham website: Brand consistency for clubs.


Brand consistency is one of the most overlooked parts of marketing in grassroots sport. Many clubs are volunteer-led or run by small teams, which means lots of people contribute with the best intentions but limited time. Over time, this can lead to mixed visuals, mixed messages, and a club that looks and feels different depending on where people encounter it.


This guide explores why consistency matters so much when people experience your club across social media, posters, signage, events, and online platforms. It looks at the challenges clubs face when multiple people are creating content, the risks of relying too heavily on templates, and how small shifts in thinking can make a big difference.





Design and development of Playbook, a tennis coaching book by Colin Beecher, showcasing editorial design, structured drills and a refined visual identity created by Wood & Ham

The focus isn’t on redesigning your club or starting again. It’s about recognising what already exists and applying it more consistently, so people can recognise your club, feel familiar with it, and trust it over time.


You can download the guide now from the Resources section of our website.


If you would like to discuss a project with Wood & Ham, just get in touch below!





 
 
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