Refreshing Horsley Sports Club’s Brand and Digital Presence
- Lewis Woodham
- Dec 11
- 2 min read
Horsley Sports Club has long been a well-respected part of the Surrey sporting community, known for its heritage, friendly atmosphere and strong volunteer culture. As the club continued to grow, it became clear that their brand and website no longer reflected the standard of experience members enjoyed day to day. Horsley wanted a modernised identity that still felt true to their history, along with a website that was easier to navigate and maintain.
Our work began by spending time with the committees to understand what the club stood for and how members described the Horsley experience. Through a detailed brand workshop, we explored the club’s values, tone and long-term aspirations, creating a clear foundation for the design process. This insight helped shape a refined visual identity that balances tradition with modern simplicity, giving Horsley a cleaner, more confident presence across all communications.
Alongside the brand identity, we redesigned the website to bring greater clarity and accessibility to the club’s information. The new site features an improved structure, a more welcoming tone of voice and a visual style that aligns with the updated brand. Importantly, it has been built so that volunteers can update content easily, reducing the administrative burden and keeping information up to date for members and visitors.
The refreshed identity and website have already helped present Horsley in a way that feels more aligned with who they are today. The club now has a cohesive, future-proofed visual and digital system that supports its community, improves communication and reflects the pride members feel for their club.
This project has given Horsley a clearer, stronger platform for the years ahead — one that honours their heritage while helping them continue to grow.
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