Just Get Going: How Sports Clubs Can Start Creating Content Today
- Lewis Woodham
- Dec 28, 2025
- 2 min read
One of the most common questions we hear from sports clubs is simple, but surprisingly difficult to answer:
“How do we start creating content?”
Clubs worry about saying the wrong thing. They worry about time, confidence, consistency. They often create excuses...the courts aren't full, our coaching session isn't busy, it's not the right weather.
But the honest answer is this: you don’t need a perfect plan to begin. You just need to get going.
Our Co-Founder and Creative Director, Lewis, talks about getting going on our Team Talks by Wood & Ham Channel. Click below to watch.
Why starting is the hardest part
In 2025, every sports club is competing for attention. Not just with other clubs — but with gyms, fitness apps, streaming platforms and every other way people can spend their time.
That pressure can make content feel overwhelming. Clubs often delay starting because they’re waiting for:
the right strategy
better photos or videos
more time
more confidence
better weather
The problem? That perfect moment rarely arrives.
Progress beats perfection
The clubs that grow their audience online aren’t the ones doing everything perfectly. They’re the ones who started early, kept things simple, and learned as they went.
Content doesn’t always need to be polished. It needs to be consistent and genuine.
A short update.
A behind-the-scenes moment.
A quick thought from a coach.
All of these help people understand who you are — and whether your club feels like the right place for them.
Introducing TeamTalks
This idea is exactly why we launched TeamTalks by Wood & Ham — a new channel where we share practical, honest advice to help sports clubs communicate better, grow their audience and feel more confident online.
No jargon.
No hype.
Just simple guidance you can actually use.
Our first video focuses on the most important step of all: starting. Watch below:
Looking to refresh your club’s brand or website in 2026?
We help sports organisations of all sizes modernise their identity, improve their digital presence and communicate with clarity. Get in touch to see how we can support your club’s next step.