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Sports club website design

Web Design

It doesn’t matter what type of sports club you are, your website is probably the first thing people see of you. Before they visit in person, speak to a coach or decide whether to get involved, they look you up online. Your website shapes their first impression and that matters more than many clubs realise. 

People have multiple sports clubs to choose from, so your website needs to be memorable. A modern and professional website builds confidence, whereas a confusing or outdated one creates doubt, and that’s hard to come back from. 

At Wood & Ham, we design websites that help sports clubs take things to the next level.

Web content, design and build

Crafted logos and visual identity

Design guidelines and marketing toolkits

Brand Creation

Why your website matters

Having worked with various governing bodies, sports clubs and organisations, we understand how sports clubs operate and what your audience expects, and we’ve seen for ourselves where websites tend to fall short. A lot of sports clubs already have a website, and though that’s a good start, there’s no guarantee it’s working hard enough or having the desired impact.


Websites that grow over time often do so without much structure. Pages get added randomly, information gets buried, images stop loading, visitors can’t find what they’re looking for and opportunities are lost before you’ve had a chance to take advantage of them. 
All of that can change with the right sports club website design.

Designed to reflect your club

A website design project starts with us taking the time to understand the ins and outs of your club. Who are you trying to reach? Do you need new members? Do you have events to promote? What information are players looking for?


We identify what your audience is looking for when they land on your website, and what’s likely sending them running in the opposite direction. From there, we design a sports club website that streamlines everything and improves their experience from the very first click.
Plus, with an ongoing partnership, we help your website evolve over time, keeping content up to date and making sure it continues to perform as your club grows.

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Lewis and his team were amazing to work with, they led us through the process of creating a unique brand all the way to having a slick and modern website. Lewis's communication skills made the whole process of getting to a finished website very easy to navigate. He gave us different design ideas that were all first class but with different flavours allowing us to pick and choose what we liked, to create something that we and he felt reflected the tennis club. The team was very accomodating and adaptable when we had a new idea that we wanted to try and incorporate, which is a real bonus. Overall a pleasure to work with Lewis and his team and would highly recommend W&H as a design agency.

Josh, Cheam Tennis Club

Trusted by

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Visual impact meets behind the scenes functionality

Our websites support the day-to-day running of sports clubs, from integrated booking systems and session schedules, to easy-to-update content that your team can manage. The goal is to create a website that works just as well behind the scenes as it does on the surface.


Alongside website structure, visual design plays a big part. We create websites that feel modern and reflective of your club’s identity. With clean layouts, bold typography and clever use of colour, we use everything in our arsenal to develop an impactful presence online. 

Transform your sports club website

Your website isn’t just an online business card, somewhere people can go for contact details. It’s one of your most important tools for growth. If your sports club website design feels outdated or no longer reflective of who you are, we’ll create something that makes the right impression and drives your club forward.

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Our impact

The difference we make

Our case studies

A new digital home for a multi-sport powerhouse

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