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SUNDRIDGE PARK
A new digital home for a
multi-sport powerhouse
Sundridge Park is one of the most recognisable multi-sport clubs in the South East, offering tennis, padel, pickleball and squash across its beautiful grounds. The club approached Wood & Ham to redesign their website with a clear set of goals: to drive enquiries, grow membership, and enhance the online experience for both prospective and existing members.
CLIENT TYPE
Tennis, Squash and Padel Club
WHAT WE DID
The Challenge
Sundridge Park is one of the South East’s most recognisable multi-sport clubs, offering tennis, padel, pickleball and squash across its beautiful grounds. With a proud history and a thriving community, the club was looking to refresh its digital presence to better reflect the warmth and inclusivity of the experience it offers. While its previous website provided information, it wasn’t acting as an effective gateway for new enquiries or clearly guiding visitors through the membership journey. The club wanted a modern, flexible and user-friendly platform that would attract new members while serving the needs of its loyal existing community.
Our Work
From the outset, we worked closely with the Sundridge Park team to understand their goals and the needs of their members. Through a series of meetings and planning sessions, we explored how the website could better support their operations, from attracting new members to improving communication with existing ones.
We reviewed their existing site, analysed user behaviour, and discussed the challenges faced by the management team managing day-to-day updates. These insights shaped the structure and functionality of the new website, ensuring that it worked hard both as a marketing tool and a practical resource for members.
Our design process focused on clarity, consistency, and ease of use. We refined the navigation, introduced a more intuitive user journey, and integrated systems for memberships, events, and payments. The visual approach built on the club’s stunning photography and friendly personality, giving Sundridge Park a digital presence that feels professional, modern, and distinctly theirs.
The Outcome
The design process centred around people. Using Sundridge Park’s rich library of photography, we created a warm and contemporary visual style that celebrated real members and moments — from family sessions to evening matchplay. Clean layouts, intuitive navigation and responsive functionality ensure the website feels natural and accessible across all devices. The result is a digital home that feels both aspirational and familiar, empowering the club’s small team to manage updates easily while presenting a clear, inviting front door to the next generation of members.
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