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PROJECT 10K
Brand Identity
G Tennis is an award winning coaching organisation based in London and they needed a visual identity for their new initiative 'Project 10K'. The Project 10K identity needed to closely relate to the existing G Tennis and Young Champs their charity arm) brand architecture. By utilising their iconic blue and yellow colour palette and their use of abstract shapes, we crafted an identity for Project 10K that felt familiar to the G Tennis audience whilst also achieving a memorable appearance for the broad audience demographic they are aiming to reach.
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