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PEAK SNOW SPORTS

Custom Illustrations

PEAK SNOW SPORTS were looking to introduce a new brand mascot to accompany a new line of merchandise. After initially sketching a number of mascot ideas, we opted for a brightly coloured dinosaur that we felt would appeal to a broad audience demographic, which was a key part of the brief. It was essential that the illustrations for the mascot looked great on clothing, did not look too 'childish', and felt iconic. By introducing a sense of 'swag' to the mascot with sunglasses and a roll neck jumper combined with its friendly appearance, we felt the illustrations would tick all the boxes of the brief.

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