WARWICKSHIRE TENNIS
A new look for a historic tennis county
CLIENT TYPE
Tennis, Squash and Padel Club
WHAT WE DID
The Challenge
Warwickshire Tennis approached Wood & Ham to reimagine their visual identity and create a new digital home that would embody the county’s proud tennis heritage while inspiring its future. The brief was to celebrate Warwickshire’s rich history and iconography in a way that felt inclusive, modern, and representative of the entire tennis community, from players and parents to coaches, clubs, and officials.
Our Work
We began by immersing ourselves in the story and spirit of Warwickshire Tennis, working closely with their leadership team to understand what makes the county unique. Through workshops and research, we explored how the brand could celebrate its proud history while inspiring a new generation of players.
This collaborative process shaped every creative decision. Drawing inspiration from the county’s colours and heritage, we developed a modern identity that balances tradition with energy and inclusivity. Clean typography and a dynamic visual language bring consistency across communications, while a refreshed tone of voice helps the brand speak with confidence and warmth.
The website extends this transformation digitally, designed with accessibility and clarity at its core. Built on a flexible, easy-to-manage platform, it empowers the Warwickshire team to share updates, celebrate success, and stay connected with their growing community.
The Outcome
The response from the Warwickshire Tennis community has been overwhelmingly positive. The new identity has given the county a renewed sense of pride and professionalism, helping their communications feel unified, modern, and approachable. The website has quickly become the county’s digital hub, a place where players, parents, coaches, and clubs can easily access information, celebrate success stories, and stay connected.
More than a design project, this was about helping Warwickshire celebrate who they are. The collaboration brought together history, personality, and purpose, creating a brand that now feels truly representative of everyone involved in tennis across the county.
