With this brand identity creation, we wanted to develop a brand that felt encompassing to all. We wanted the brand to symbolise stability and consistency whilst ensuring it appealed to tennis players of all ages.
We wanted to create a brand that felt relatable for all standards and felt familiar in the tennis world. We wanted the brand to resonate with performance minded players, young children, parents and beginner players.
"We really enjoyed working with Lewis and the team on this project. Their attention to detail and passion to really understand my business was impressive and their knowledge of sport really helped the process"