Tennis club promotion
Promotion
There’s always something happening at a tennis club, which means there’s always something to promote. But, the challenge is making sure people know about it. You might have a new coaching programme coming up, an open day in the works, new junior sessions, social tennis, membership offers or a big club event. These are all reasons for people to get involved. But, if those things aren't promoted properly, they can easily get lost amongst everything else competing for people's attention.
Promote coaching, events and memberships
The right message for each audience
Social, email, web and digital campaigns
Consistent with your club's branding
Tennis clubs have lots to say
One of the problems many tennis clubs have isn't a lack of activity. In fact, it's usually the opposite. There might be coaching happening every week, competitions taking place, junior teams playing, social sessions running and events being organised by volunteers. But, with so much going on, important messages can become scattered across different channels or communicated at the last minute.
Think about it, a membership campaign needs a different approach from promoting a kids’ holiday camp. Similarly, an open day needs to create enough interest for someone to actually turn up. However, an event aimed at existing members might simply need a clear reminder of the date and time. In our experience, promotion works better when there’s a reason behind it.
Why tennis club promotion matters?
At Wood & Ham, we help tennis clubs to promote the things that matter to them, creating campaigns and content that give people a reason to pay attention. Our focus isn't simply on producing more Facebook posts, sending out more messages or designing more posters, it’s about finding the right way to get information in front of the people who are most likely to be interested.
Trusted by
“Thanks so much Lewis, it was a
real pleasure working with you and the team on our hero design for the LTA Padel National Championships. I absolutely love what you created!"
Tom Murray, Head of LTA Padel
"Wood & Ham made the entire process simple and enjoyable. They quickly understood our vision, guided us throughout the project and delivered a website that reflects our club perfectly. We couldn’t be happier."
Rob Joyce, Banstead Club Director
What stood out most was Wood & Ham’s understanding of grassroots sport. They immediately understood our challenges, spoke our language and provided practical, creative solutions that felt genuinely tailored to us."
Kate Maurici, Head of Queen's Club Foundation
Why work with Wood & Ham?
At Wood & Ham, sport is at the heart of what we do, so we understand that tennis clubs have their own audiences, personalities and ways of doing things. We can help you decide how an idea should be promoted, and then we’ll bring the creative side of things together with the practical details. That might involve social media content, digital campaigns, website content, email marketing or a combination of different channels.
But, we don’t just look at the individual promotion. A campaign should feel like it belongs to your club, sitting perfectly alongside your wider branding and marketing. We make sure everything comes together in a clear, cohesive way.
Turning tennis club activity into something people notice
Trust us, you don't always need to invent more things for your club to talk about. There’s probably already a lot worth promoting. The trick is making sure those activities don't pass people by. Whether you're looking to increase membership, fill coaching spaces, promote an event or raise awareness of everything happening at your club, the Wood & Ham team can help you turn what's going on behind the scenes into promotion that gets noticed.
When you work with us on tennis promotion, the result is a club that stays visible, gives people more reasons to get involved and makes better use of the activity already taking place.
Why Wood & Ham?
A family-run business, invested in every project we undertake
Grassroots sport specialists with decades of experience right across sport
Trusted across all levels of sport, from local clubs to global governing bodies
We've been there! We understand sport from the inside
Effective! Beautiful design is only part of the story, everything we do gets results
Our reputation means everything! Sport is a small world which is why becoming a trusted partner is extremely important to us,
Frequently asked questions
What can you help our tennis club promote?
Anything from new coaching programmes, junior sessions and social tennis to open days, membership offers, holiday camps and club events. Most clubs already have plenty worth shouting about.
Do different activities need different promotion?
Yes. A membership campaign needs a different approach from a holiday camp, and an open day has to generate enough interest for people to turn up. Members-only events might just need a clear, well-timed reminder.
Which channels do you use for tennis promotion?
It depends on what you're promoting and who it's for. It could be social media, digital campaigns, website content, email marketing or a mix of several channels.
Is this just about posting more on social media?
No. The aim isn't more posts or more posters. It's getting the right information in front of the people most likely to be interested, in a way that feels like your club.