Tennis club logo design
Logo design
A tennis club logo gets seen a lot. It's on the website, social media, club kit, signage, emails and probably more places than you realise. For members, it becomes a familiar part of the club. For people discovering the club for the first time, it can be one of the first things they notice. So, though a logo might feel like a small part of your overall branding and identity, it's actually one of the most important aspects.
At Wood & Ham, we create logos for tennis clubs that want something recognisable and representative of the club, and our experience in sport means we understand that a club logo isn't just another piece of graphic design.
Logos that feel true to your club
Refresh an existing crest or start fresh
Works on kit, signage, web and social
All the formats and variations you need
When a tennis club logo no longer fits
A lot of tennis clubs have had the same logo for decades, and that isn't necessarily a bad thing. In fact, there's something to be said for an identity that members have grown up with and feel attached to. If it’s working, there’s no need to switch things up. However, the problem comes when a tennis club logo design starts to look dated or if it no longer reflects the club you've evolved into.
We've also seen tennis clubs where the logo has gradually changed depending on who’s using it. Different colours in circulation, slightly altered proportions and multiple versions start appearing across the website, social media and printed materials. The difference might not be obvious, but even a recognisable logo can lose some of its impact if there’s no consistency.
Why your tennis club logo design matters
If you ask us, a good tennis club logo should be easy to recognise, and it should work wherever you need to put it. That could mean embroidered onto a team shirt, displayed on a clubhouse sign, used as a profile image on Instagram or sitting neatly at the top of your website. But, it also needs to feel like your club. For some tennis clubs, that might mean retaining a traditional crest or an element that's been part of the club for generations, but tweaking the minor details. For other tennis clubs, it’s an opportunity to create something much more modern. The right answer depends on your club, its history and what you envision for the future.
Trusted by
“Thanks so much Lewis, it was a
real pleasure working with you and the team on our hero design for the LTA Padel National Championships. I absolutely love what you created!"
Tom Murray, Head of LTA Padel
"Wood & Ham made the entire process simple and enjoyable. They quickly understood our vision, guided us throughout the project and delivered a website that reflects our club perfectly. We couldn’t be happier."
Rob Joyce, Banstead Club Director
What stood out most was Wood & Ham’s understanding of grassroots sport. They immediately understood our challenges, spoke our language and provided practical, creative solutions that felt genuinely tailored to us."
Kate Maurici, Head of Queen's Club Foundation
Why work with Wood & Ham?
At Wood & Ham, tennis isn’t simply a sector we work in. It’s where we started. We’ve spent years working alongside clubs, coaches, county associations and governing bodies, helping them attract members, promote programmes and strengthen their visibility. Because we understand grassroots tennis, our advice is always practical, achievable and tailored to the realities of club life. From content creation and social media management to campaign planning, email marketing and promotional materials, we help clubs communicate more effectively. Our role is to make marketing feel less overwhelming while creating a stronger platform for sustainable membership growth.
A tennis club logo that works everywhere
Your finished tennis club logo needs to be practical as well as distinctive. That’s why we provide the formats and variations you need to use across your club, websites, social media, clothing, signs and printed materials. Plus, you'll have an identity that people can recognise without having to think about it. Your members know the badge, new players start to associate it with your club and eventually your logo becomes part of everything you do.
For us, designing a tennis club logo is all about creating something that feels right for your specific club as it is today, but also respects what came before and still works for where you want the club to go next.
Why Wood & Ham?
A family-run business, invested in every project we undertake
Grassroots sport specialists with decades of experience right across sport
Trusted across all levels of sport, from local clubs to global governing bodies
We've been there! We understand sport from the inside
Effective! Beautiful design is only part of the story, everything we do gets results
Our reputation means everything! Sport is a small world which is why becoming a trusted partner is extremely important to us,
Frequently asked questions
Should we redesign our tennis club logo or refresh the existing one?
It depends on your club. If members are attached to a traditional crest, refining the details can modernise it without losing that history. If the logo no longer reflects the club, a new design might be the better option.
How do we know if our logo needs updating?
Common signs are a logo that looks dated, doesn't reflect the club you've become, or has drifted into several versions with different colours and proportions. Inconsistency can weaken even a well-known badge.
Will the logo work on club kit and signage?
Yes. We design with every use in mind, from embroidered shirts and clubhouse signs to social media profile images and your website header.
What files will we receive?
You'll get the formats and variations needed across your website, social media, clothing, signage and printed materials, so your logo stays consistent wherever it's used.