Warwickshire Tennis: A Fresh Brand and Digital Home

When Warwickshire Tennis approached us at Wood & Ham, the mission was clear: reimagine their visual identity and build a new digital home that would reflect the vibrant spirit of tennis across the county. Our brief was to create a brand and website that celebrated Warwickshire’s rich history and iconography, while also feeling fresh, modern and inclusive for everyone - players, parents, officials, coaches and beyond.

To bring this vision to life, we dug deep into Warwickshire’s heritage. We looked at historic colours, emblems and the enduring symbols that define the county’s tennis scene. From this, we crafted a palette that paid tribute to the past but felt alive and relevant for the present. It was important that the brand felt dynamic, bridging the gap between tradition and modernity, resonating with everyone from the youngest 8U players to those who’ve played the game for decades.

Alongside the visual identity, we focused on building a seamless, intuitive website. We knew from our work in county tennis that users - players, coaches, clubs, parents and officials - need to find information quickly and easily. So we designed a welcoming digital space that puts accessibility first. The result is a site that’s as functional as it is engaging, inviting the entire Warwickshire tennis community to connect, learn and thrive.

The new brand and website not only celebrate Warwickshire’s proud tennis heritage but also open the door to a bright and unified future for the game. View the website HERE.