Redesigning a Digital Home for an Iconic Multi-Sport Club

Set within beautifully maintained grounds and offering tennis, padel, pickleball and squash, Sundridge Park is one of the most recognisable multi-sport clubs in the South East. With such a strong reputation offline, the club approached us to help bring that same sense of energy, warmth and prestige into their online presence.

Their goals were clear:

• Drive more enquiries

• Grow their membership

• Improve the digital experience for their current community

We knew the new website needed to work hard across all fronts — attracting new players while also supporting the club’s small but dedicated admin team behind the scenes.

Letting the club’s identity shine

Sundridge Park provided a rich library of photography — from sunlit courts and leafy paths to action shots and smiling faces. Rather than leading with empty courts or facilities alone, we curated imagery that placed people front and centre. Whether it was a member relaxing post-match or a coaching session in full swing, human experience became the visual focus.

We wanted new visitors to feel something immediately: a sense of welcome, possibility, and belonging.

Designed for simplicity and flexibility

With a small team managing the day-to-day running of the site, we knew ease of use would be essential. We created a flexible, clean layout that could adapt with the club over time. From updating timetables and events to responding to membership enquiries, every element was built with clarity and simplicity in mind.

The final site isn’t just beautiful — it’s functional, personable, and ready to grow alongside the club.

If you’re a sports club looking to elevate your digital presence, get in touch. We’d love to help bring your community to life online. Get in touch HERE.