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  • Writer's pictureLewis Woodham

Email marketing and why sports clubs should focus on it in 2024

For grassroots sports, email marketing stands out as a highly effective tool for engaging with your membership on a more personal level. Unlike other marketing channels, email allows for direct and personalised communication, building stronger connections. We have put together 5 things to consider when diving into email marketing.

Building a Subscriber List: The foundation of any successful email marketing campaign is a robust subscriber list. Encourage fans to sign up for newsletters at events, through your website, and via social media channels. Offering exclusive content or incentives, like early access to membership, merchandise offers, or coaching discounts can be effective ways to grow your list.

Using the Right Tools: We are lucky in 2024 to have many great tools out there, suited to all budgets, to help you with your email marketing. Platforms like Mailchimp, Hubspot, Sender and Loops among others are great options. We would encourage you to do some research about which platform best suits you.

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Content That Resonates: Your email content should be diverse and engaging. Include engaging updates such as upcoming matches, player news, member updates, and new social events in the calendar. Feature stories about your club’s impact in the community or any highlight volunteering opportunities. Including multimedia content like videos or photo galleries can also enhance the appeal of your emails.

Consistent and Timely Communication: Maintain a consistent email schedule, whether it's weekly, bi-weekly, or monthly, quarterly or less, to keep your audience engaged and looking forward to your next update. Timing is also crucial - for instance, sending a pre-match newsletter to build excitement or a post-match roundup to recap the events.

Tracking and Analytics: Use email analytics to track open rates, click-through rates, and subscriber engagement. This data is invaluable for understanding what type of content resonates with your membership and for making necessary adjustments to your email strategy.

If you would like to see how W&H Design can help you with your email marketing then just get in touch HERE.


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