Designing with Intention for Cat on the Mat

When Cat on the Mat, a beautiful yoga studio in Kew, asked us to create a series of visuals to promote their sessions, we knew it was about more than just design, it was about capturing a feeling. Having already crafted the studio’s visual identity, we approached this project with a deep understanding of what makes COTM special. Their values: simplicity, approachability, and warmth, guided every creative decision.

The focus was clear: let the practice and the people shine. We leaned into the studio’s incredible photography, pairing it with soft, considered design elements that complemented rather than distracted. Each visual was designed to feel calm, natural, and quietly confident, just like the space itself.

At the heart of it all is Eden, the founder, whose clarity of vision and kindness has shaped Cat on the Mat into something truly special. It’s been a joy to watch the studio grow and a privilege to play a small role in that journey.