Crafting a Brand Identity for One of Sport’s Most Trusted Voices

Candy Reid is a name that resonates across the world of sport. A former world-ranked tennis player turned seasoned broadcaster, she’s spent over two decades reporting from the biggest global sporting events. From the courtside to the studio, her voice has become one of the most respected in international sports coverage. So when Candy approached Wood & Ham to craft a visual identity and website that reflected her dynamic career, it was a challenge we were honoured to take on.

A Brand That Reflects a Global Journey

Candy’s career has taken her across the world, and she needed a brand that did justice to that journey, something vibrant, confident, and full of character, just like her. We developed a bold colour palette with a punchy, modern feel, and carefully selected typefaces that nodded subtly to her international footprint.

But beyond aesthetics, approachability was everything. Candy wanted her brand to feel personal, warm and welcoming. Our challenge was to combine the professionalism of a global broadcaster with the energy and openness that defines her personality. The result is a visual identity that feels authentic and empowering, a perfect fit for someone who’s spent her life speaking to millions, yet always feels one-to-one.

Designing a Website That Feels Like a Conversation

The website needed to do more than look good—it had to feel like Candy. From the outset, we designed a user journey that felt intuitive and human. Visitors can quickly explore her story, browse recent appearances, listen to her podcast, and get in touch, all without barriers. The tone throughout is friendly and straightforward, echoing the way Candy connects with her audience on screen.

Built to be simple and flexible, the site allows Candy to manage her content with ease. Whether she’s uploading a new showreel or updating her latest media appearances, the CMS behind the site was customised to support her busy schedule without requiring heavy tech know-how.

Bringing a Career to Life Online

For someone whose work lives in the moment—on live broadcasts, in interviews, and on location—creating a digital space that captures her legacy and energy was no small task. But now, Candy has a platform that not only showcases her incredible career but does so in a way that feels unmistakably her.

At Wood & Ham, we love working with individuals who bring passion and personality to their craft. Candy Reid is a powerhouse in global sports media, and it’s been a privilege to create a home for her online presence.

If you’re looking to elevate your personal or professional brand through thoughtful, impactful design, we’d love to talk. Let’s build something brilliant together. Get in touch HERE.