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All eyes on Wimbledon. Is your club making the most of it?

  • Writer: Lewis Woodham
    Lewis Woodham
  • 6 hours ago
  • 2 min read
Tennis clubs need to make the most of Wimbledon

Inspired by Wimbledon, thousands of people will find themselves reminiscing about their love for tennis before instinctively typing those all-important words into Google: “Tennis courts near me.” Bingo. That’s the moment clubs and coaches need to be ready for… are you?


Every July it happens. Someone watches a brilliant five-set match on Centre Court. A family decides they’d quite like to give tennis another go as a fun sport to do together. A parent remembers the lessons they had as a child. A teenager sees Alcaraz, Sinner, Sabalenka, Raducanu and other stars looking imperious and inspiring.


The next step is almost always the same. They reach for their phone and search:

  • "Tennis club near me."

  • "Tennis coaching near me."

  • "Tennis lessons for children."

  • "Family memberships"


Those searches are happening every single day throughout Wimbledon, and they continue long after the trophies have been lifted. For clubs and coaches, this isn’t just an exciting time for tennis, It’s one of the biggest opportunities of the year to welcome new members.


The question is… When someone finds your club, what do they see?


Tennis clubs need to make the most of Wimbledon

Five things you can do today.


Rather than embarking on a huge marketing campaign, start with a simple digital audit.


  • Is your Google Business Profile up to date?

    • Opening hours

    • Contact details

    • Website link

    • Recent photographs

    • Reviews

    • Many local searches happen directly through Google Maps.


  • Remove outdates information on your website.

    • Check coaching details are correct? Names, images and contact details

    • Check membership prices and packages are correct

    • Check contact forms work. You could be missing out!

    • Make sure old information is removed (no need for covid restrictions anymore!)


  • How does it look on a mobile phone?

    • This is probably the most overlooked point.

    • Many people will be watching Wimbledon on television while simultaneously searching on their phone.

    • If your website is difficult to navigate on mobile, you’ve already created friction before they’ve even visited.



  • Refresh your photography

    • Authentic photographs of your own club will always outperform generic stock images.

    • Coaching sessions

    • Junior tennis

    • Social events

    • Volunteers

    • Families enjoying the club

    • People join people.


  • Make joining easy

    • Don’t make prospective members hunt for information.

    • Can they immediately answer: Where are you? How do I book? Who do I contact? Can beginners join?

    • If not, simplify it


Tennis clubs need to make the most of Wimbledon

Wimbledon inspires people and your website should welcome them. The good news? The Wimbledon effect doesn’t disappear overnight. Interest often continues throughout the summer as people finally decide to dust off a racket or encourage their children to try a new sport. That gives every club a fantastic opportunity to make a strong first impression.


A few small improvements today could make a real difference over the coming weeks.


Need a fresh pair of eyes?


At Wood & Ham, we help sports clubs and venues create websites and brands that are easy to manage, visually engaging and designed to convert visitors into members. If you’d like us to carry out a no-obligation audit of your club’s digital presence, we’d be delighted to help. Just get in touch HERE.

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