Minds in Motion is a brand new holiday camp based in Surrey offering a dynamic new approach to kids camps. The exciting startup needed an identity that appealed to their demographic of children aged between 6-14 and gave the camp a feeling of quality and trustworthiness. We introduced a bold typeface that reflected a sense of activity whilst remaining playful, a punchy and approachable colour palette and a suite of graphic elements to ensure the brand stands out in a crowded market.