We were tasked by King's College London Tennis to create an identity that was bold, brave, and distinctly different from the other sports on offer at the university. With inclusivity as the project's core, we ensured the new identity met specific accessibility standards, achieved through bold type and a thoughtfully curated colour palette. Capturing an identity that reflected their passion for inclusive tennis was essential, while also ensuring that the fire and passion, instilled in the club by their outstanding admin team shone through.