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  • Instagram
  • LinkedIn

Campaigns

Digital and social

Marketing

Digital transformation for Padel leaders

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The challenge

Hexa Padel, one of the UK’s leading padel court installation companies, needed support in enhancing their digital marketing strategy across three social media channels. The objective was to establish a distinctive presence in a highly competitive and rapidly growing market, using creative content to increase brand awareness and promote their services effectively. With the padel industry expanding at a fast pace, the challenge was to stand out and create consistent engagement. One of the biggest challenges was creating a process to encourage and promote a flow of engaging content from the Hexa Padel team across their project lifecycle, from quoting a project and carrying out site visits to installing the courts and post-build updates. The three Directors saw an opportunity not only to be a leader in the UK for padel court installation but also to have the strongest social media presence in the industry.

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Our work

We collaborated closely with Hexa Padel’s founders to develop a consistent online tone of voice and create a suite of social media assets that could be used across multiple platforms. Our strategy focused on turning traditionally unengaging content around court installation into content that would drive engagement. This involved bright, visually striking designs, highlighting the ‘people’ behind the brand (capitalising on the Directors’ strong reputations in the sport), and providing value with content in the form of helpful advice and insights. We crafted both short-term and long-term social media strategies aimed at raising brand awareness and fostering engagement within the padel community.

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The outcome

Our approach led to a 95% increase in engagement and over 76,000 impressions on Instagram within the first year. This significant boost in visibility helped solidify Hexa Padel’s reputation as a leader in the padel court installation market. The use of creative content successfully generated consistent engagement while maintaining a strong visual identity across all platforms.

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What I loved about W&H Design is they really care about getting all the details right, they don't just listen they offer their point of view on every detail. They take a very different vantage point from other designers I have worked with. Every mock up design I viewed was outstanding. The only challenge was which brilliant design to chose. W&H Design will be the primary creator for all my content development moving forwards

Toby Bawden, Director

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