GROMORE

The Challenge

Gromore is a performance-led consultancy and digital platform created to transform opportunities in tennis for people with physical impairments.Founded by Ross Cudmore and Matt Grover, Gromore was built around a clear ambition to create meaningful change within para tennis, combining lived experience, sporting knowledge and a long-term vision for greater access, opportunity and performance support.

​

As a new organisation with a powerful mission, Gromore needed a brand identity that could communicate its purpose with clarity and confidence. The challenge was to create a visual identity that felt professional, credible and performance-led, while still reflecting the human impact at the heart of the organisation.

​

The identity also needed to be flexible enough to support Gromore as it grows, working across digital platforms, consultancy materials, presentations, partnership documents, social media and future event applications.

Our Work

Wood & Ham worked with Gromore to develop a new visual identity from the ground up.

The project began with a collaborative workshop process, helping us understand the organisation’s purpose, values, ambitions and long-term direction. These conversations helped shape the strategic foundation of the brand, ensuring the final identity reflected not just what Gromore does, but why it exists.
From there, we developed a refined visual identity built around clarity, movement and progression. This included a logo system, monochrome colour palette, typography direction and a flexible visual language designed to feel strong, focused and adaptable.
The monochrome palette helped create a sense of confidence, professionalism and inclusivity, while the supporting graphic system introduced energy, structure and a sense of focus across the brand. Every element was designed to give Gromore a consistent and recognisable presence across both digital and physical touchpoints.