DAVID SAMMEL
Building clarity for a leading voice in tennis
Wood & Ham partnered with ATP tennis coach, author, and speaker David Sammel to unify his growing portfolio of ventures under one cohesive identity. The new brand and website reflect his calm authority, straightforward communication style, and commitment to helping others perform at their best, establishing a strong digital foundation for future growth.
CLIENT TYPE
ATP Coach
WHAT WE DID
The Challenge
David Sammel is a highly respected figure in professional tennis, a coach, author, consultant, and mentor whose influence spans decades on the international tour. With a bestselling book, a popular podcast, and a growing library of courses and speaking engagements, David needed a cohesive brand and digital platform that could bring all of his ventures under one clear, unified identity. The challenge lay in balancing his established reputation for expertise and straight-talking clarity with an approachable, human tone that would resonate with athletes, coaches, and business leaders alike.
Our Work
Our work with David began with a series of strategy sessions to understand his goals, audiences, and the relationship between his various ventures, including Locker Room Power and Mindset College. We mapped out how each strand of his work connected, ensuring that the refreshed brand and new website could present his full portfolio with clarity and cohesion.
The first phase focused on brand definition. We worked with David through a series of detailed workshops to streamline his visual identity, refining the tone, typography, and colour palette to create a clean and consistent system that reflected his professional credibility and calm authority.
Once the brand foundations were in place, we moved into the website design and build. Through content planning meetings and prototype reviews, we structured the site to serve as a central hub, uniting his podcast, courses, and consultancy under one accessible platform. The design prioritised simplicity and user experience, ensuring that visitors could easily explore his work while allowing David and his team to manage updates independently.
The Outcome
The refreshed brand and new website have given David a unified, professional platform that clearly communicates his work across coaching, consultancy, and education. The brand now feels consistent and confident, supporting his reputation as a trusted voice in high-performance sport.
The new website has simplified how his content is presented — from courses and podcasts to keynote speaking and client engagement — while improving navigation and accessibility for a global audience. David and his team can now easily manage and update the site, allowing the platform to evolve alongside his growing ventures.
Together, the brand and website provide a cohesive foundation for future growth, helping to position David Sammel as a leader whose expertise extends beyond the tennis court.
