CAT ON THE MAT
Visual Identity | Marketing Materials
We were tasked by the inspiring Eden Magid to help craft a brand identity for her new yoga studio in Kew, Cat on the Mat. Guided by Eden’s vision that Cat on the Mat will be “a safe space where people don’t just practice yoga, but enhance their journey of self-discovery and make friends in the process,” we carried out extensive research, held lengthy workshops, and immersed ourselves in the world of Cat on the Mat to capture the studio’s desire for a visual identity that avoided looking clinical and pretentious while embracing a sense of heritage, strength, and inner peace.
Our design work championed a warm, approachable, and clean aesthetic with a minimal yet impactful serif font (used in lower case to promote familiarity) and an earthy, natural color palette. We developed an abstract cat motif to embody the studio’s authentic personality. We also created a library of design assets to help Eden launch the studio online and in person around Kew.