Candy Reid is a former world-ranked tennis player, seasoned broadcaster, and one of the most respected voices in global sports coverage, having reported from the world’s biggest sporting events for over 20 years. She approached us to create a new visual identity and digital home that would encapsulate her presence as a broadcaster, presenter, and speaker.

 

Our goal was to design a brand that captured Candy’s warmth, energy, and vast expertise. We developed a bold and vibrant colour palette paired with carefully selected typefaces that paid homage to her worldwide travels. Approachability was a key value for Candy, so we focused on building a brand that felt both professional and personable.

 

This carried through into the website design, where we prioritised user experience and connection. The site needed to reflect her impressive career while remaining intuitive and easy to use, for both visitors and Candy herself. We created a clean, modern layout with thoughtful content structure, ensuring users could easily explore her story, visit her podcast, and make direct contact. Built with simplicity and flexibility in mind, the site empowers Candy to manage and update it with ease, even with her demanding schedule. View website HERE.