Inspired by the phrase “I came, I saw, I loved” we were tasked with creating a brand that felt safe, reliable, dynamic and exciting whilst ensuring it didn’t seem out of place in the financial sector. With a more senior customer base, the identity also needed to be legible and accessible for those with poor eye sight, which we achieved through careful consideration with typeface and colour palette. The new identity we created for Amavi Mortgages has helped transform and deepen their connection with their audience.